AIA, one of the the top five promotional products distributors in the United States, needed a standardized web platform for all its distributors and independent resellers that could deliver fast, scalable execution but was flexible enough to not appear cookie cutter. At Bond Digital, I developed a set of modular wireframes that are can accommodate each dealer’s brand identity and unique content and merchandising needs. Homepages were redesigned to be content-focused, so that in addition to eCommerce needs, each distributor can tell their own story in a unique and compelling way. As a pilot program, we rolled out designs to five key distributors, who were then able to evangelize as we quickly rolled out the design to an initial wave of twenty more sites.
