Castrol wanted to take its profit calculator to the next level and enable its sales representatives to generate dynamic profit estimates in the field. Starting with an overwhelmingly complex Excel document, we simplified the inputs in easily manipulated controls that work on tablet and mobile. Sales reps can customize product offering, pricing, and sales volume to match the customer’s business and share PDF and email reports with charts and graphs highlighting the benefits of selling Castrol’s premium products, all from the palm of their hand.
